"The Dark Magic of Oil Sands
Canada's Alberta province has oil reserves second only to Saudi Arabia's, but they're not a liquid asset. We visit Fort McMurray, the boomtown where oil-rich sands are mined-and a black-gold rush is on."
I remember reading- some time ago- about this stuff, about how Canada had oil that was then too expensive to extract. Seems times have changed.
via I forget where, sorry